Samsung Unveils 2026 OLED TV Lineup At CES

Samsung unveiled its full OLED TV lineup for 2026 during CES 2026, presenting four distinct series designed to address different consumer segments and price points. The new range includes the S99H, S95H, S90H, and S85H series, all offering 4K resolution, competitive refresh rates, and anti-reflective screen coatings. The announcement reinforces Samsung’s strategy of expanding OLED options while differentiating models through panel technology, performance features, and design.
Positioned as Samsung’s flagship OLED offering for 2026, the S99H series is at the top of the portfolio. These models have a premium design with a metallic frame and use the newest generation of QD-OLED panels. Designed for consumers who appreciate both top-notch visual quality and gaming performance, the S99H TVs come in 55-, 65-, and 77-inch sizes and support 4K resolution with refresh rates of up to 165 Hz. To improve contrast and brightness in a range of lighting conditions, other features include support for HDR10+ Advanced and an advanced anti-reflective coating.

Slightly below the flagship, the S95H series is Samsung’s premium line. Depending on the size of the screen, this line combines various OLED technologies. Smaller and larger versions, from 48 to 83 inches, rely on WRGB OLED technology, while models between 55 and 77 inches use QD-OLED panels. Like the S99H, the S95H has an anti-reflective coating, 4K resolution, and refresh rates of up to 165 Hz. An important point of differentiation is the optional Wireless One Connect Box, which makes it possible to control external connections independently of the display, resulting in a more streamlined installation and more adaptable positioning.

While holding a mid-range spot in the lineup, the S90H series offers a number of significant updates. Samsung intends to release models in sizes ranging from 42 to 83 inches, much like previous generations. Only 55- to 77-inch models can use QD-OLED panels; WRGB OLED is used in the other sizes. These TVs are competitive, especially for gaming and sports, and have 4K panels with refresh rates up to 144 Hz, which is a little less than the higher-end models. In addition, Samsung emphasizes a 15% increase in peak brightness over previous models. The S90H series also blurs the line between mid-range and premium products by introducing the anti-reflective coating to this tier for the first time.

The entry-level OLED option, the S85H series, emphasizes affordability while maintaining the fundamental benefits of OLED. All of the models in this line come in sizes ranging from 48 to 83 inches and use WRGB OLED panels. Compared to the more costly series, the S85H has lower 4K resolution and refresh rates of up to 120 Hz, making it appropriate for casual gaming and general viewing. Despite its placement, the series offers a well-rounded experience with support for HDR10+ Advanced and audio features like Dolby Atmos and Eclipsa Audio.

Filed in Home. Read more about CES, CES 2026, Oled Tv, Oled Tv 4k and Samsung.